BuzyBee Designs

I’m Jennifer,
a design strategist.

I’m a freelance strategy designer based in Maryland.
I believe human-centered strategy comes first!

Hello!

I’m Jennifer,
a design strategist.

I’m a freelance strategy designer based in Maryland.
I believe human-centered strategy comes first!

My Services

As a design strategist, I offer you…

As a design strategist,
I offer you…

Strategy & Planning

I define clear product roadmaps and digital strategies that drive innovation and business growth. I ensure your designs are backed by sound strategic objectives.

Strategy & Planning

I define clear product roadmaps and digital strategies that drive innovation and business growth. I ensure your designs are backed by sound strategic objectives.

User Research

I conduct insightful research to uncover user needs and validate product decisions. I provide clear, actionable data that minimizes risk and informs effective design.

User Research

I conduct insightful research to uncover user needs and validate product decisions. I provide clear, actionable data that minimizes risk and informs effective design.

UX/UI Design

I deliver strategic UX/UI design to optimize user satisfaction and conversions. I build polished, functional interfaces that align directly with your core business objectives.

UX/UI Design

I deliver strategic UX/UI design to optimize user satisfaction and conversions. I build polished, functional interfaces that align directly with your core business objectives.

Brand Design

I build complete brand identities that are strategic, distinctive, and memorable. I translate your vision into a cohesive visual system that connects with your audience.

Brand Design

I build complete brand identities that are strategic, distinctive, and memorable. I translate your vision into a cohesive visual system that connects with your audience.

About

More about me

I'm a dedicated and enthusiastic digital graphic and user experience designer. I have a knack for translating crazy complex ideas into designs that people have seen globe-wide through my experience in the Army, CatchaFire - an organization that helps connect designers to non profit organizations, and my self-initiated projects.

While delivering high-quality results and demonstrating adaptability through multi-disciplinary methods in my design work, I also have had the opportunity through the Army to learn a lot about discipline and leadership. Leading with empathy is the best way to lead in my book.

In the Army…

I served as a Visual Information Specialist and oversaw designers operate audio/visual equipment, as well as create designs for multiple commands and battlefield operations across the globe.

For School & Training…

I completed my BFA in Digital Design in Colorado before joining the military. I then completed the basic and advanced courses of digital multimedia training through the government side. I also have been fortunate to complete two leadership courses.

Certifications…

The Google UX/UI Certification, which is a multi-course hands-on ceritification in which I was assessed on completing design processes from beginning to end. I also was certified in the Google's Digital Marketing and e-Commerce!

"I’m happy to recommend Jennifer, a fun, creative, and highly skilled digital designer. We partnered on a top-tier online portfolio site, and her UX/UI expertise and eye for detail made all the difference. Jennifer blends polished design with fresh, thoughtful ideas that keep users in mind at every step. She’s collaborative, upbeat, and great at turning feedback into smart solutions. Any team would be lucky to have her—she’s talented, reliable, and truly a joy to work with."
Reggie
Motion Designer
"Jen is an absolute professional who we will be using for our next project. Her communication style was welcoming, warm, and straightforward; there was never a lack of clarity in expectations or intended outcomes. She collaborated effectively with the entire team and made every aspect of the project feel stress-free. She excelled at listening to feedback and helped us develop a product that truly captured our intent combined with her creativity. The results she delivered were polished, effective, and exceeded our expectations; I cannot recommend her highly enough. "
Samuel
Teacher

"I’m happy to recommend Jennifer, a fun, creative, and highly skilled digital designer. We partnered on a top-tier online portfolio site, and her UX/UI expertise and eye for detail made all the difference. Jennifer blends polished design with fresh, thoughtful ideas that keep users in mind at every step. She’s collaborative, upbeat, and great at turning feedback into smart solutions. Any team would be lucky to have her—she’s talented, reliable, and truly a joy to work with."
Reggie
Motion Designer
"Jen is an absolute professional who we will be using for our next project. Her communication style was welcoming, warm, and straightforward; there was never a lack of clarity in expectations or intended outcomes. She collaborated effectively with the entire team and made every aspect of the project feel stress-free. She excelled at listening to feedback and helped us develop a product that truly captured our intent combined with her creativity. The results she delivered were polished, effective, and exceeded our expectations; I cannot recommend her highly enough. "
Samuel
Teacher

"I’m happy to recommend Jennifer, a fun, creative, and highly skilled digital designer. We partnered on a top-tier online portfolio site, and her UX/UI expertise and eye for detail made all the difference. Jennifer blends polished design with fresh, thoughtful ideas that keep users in mind at every step. She’s collaborative, upbeat, and great at turning feedback into smart solutions. Any team would be lucky to have her—she’s talented, reliable, and truly a joy to work with."
Reggie
Motion Designer
"Jen is an absolute professional who we will be using for our next project. Her communication style was welcoming, warm, and straightforward; there was never a lack of clarity in expectations or intended outcomes. She collaborated effectively with the entire team and made every aspect of the project feel stress-free. She excelled at listening to feedback and helped us develop a product that truly captured our intent combined with her creativity. The results she delivered were polished, effective, and exceeded our expectations; I cannot recommend her highly enough. "
Samuel
Teacher

Healthway Mobile App

This project focused on shifting the user experience in healthcare from anxiety-driven to engagement-driven. By prioritizing research into color psychology, facility design, and process, I developed a unique solution—the Healthway Mobile App—which uses gamification and augmented reality for patient wayfinding. This innovative approach was validated through user testing, confirming its potential to reduce stress and deliver a clear, concise user experience.

View Case Study

The Best Squad Competition

This project focused on strategically rebranding a national military competition to shift its cultural emphasis from individual achievement to team cohesion and collective pride. The solution delivered a powerful logotype and visual identity designed to immediately resonate with soldiers and reflect the core tenets of highly trained, disciplined teams.

View Case Study

Sun & Moon Online Yoga Studio

This project developed a holistic brand identity for an online yoga studio centered on promoting mental wellness and mastery over personal health. The solution delivered a unique logo, a tranquil color palette, and a consistent visual language that establishes a safe, calming space for digital instruction and personal growth.

View Case Study

Flour Power Bakery

This project addressed the challenge of giving a 50-year-old family bakery a cohesive, modern brand identity and digital presence. The core goal was translating their guiding principles—Passion, Tradition, and Community—into a visual system that differentiates the brand and supports online sales expansion.

View Case Study

50%

Satisfied happy customers

Years of work
experience

Successful
projects done

Process

My workflow is centered around YOU

01.
Research & Ideation
I start by studying your brand, audience, and goals. We gather insights to generate strong ideas that lay the strategic foundation for a human-centered design.
02.
Concept Development
I translate foundational strategy into compelling, tangible concepts. This defines the functional framework that will bring our shared vision to life.
03.
Prototyping & Testing
I build quick prototypes for critical user testing. We gather real feedback, iterate efficiently, and guarantee a seamless, validated user experience.
04.
Finalize Product
With a validated design, I finalize all high-quality assets and specifications. I deliver a complete product ready for a smooth transition to development.

01.
Research & Ideation
I start by studying your brand, audience, and goals. We gather insights to generate strong ideas that lay the strategic foundation for a human-centered design.
02.
Concept Development
I translate foundational strategy into compelling, tangible concepts. This defines the functional framework that will bring our shared vision to life.
03.
Prototyping & Testing
I build quick prototypes for critical user testing. We gather real feedback, iterate efficiently, and guarantee a seamless, validated user experience.
04.
Finalize Product
With a validated design, I finalize all high-quality assets and specifications. I deliver a complete product ready for a smooth transition to development.

01.
Research & Ideation
I start by studying your brand, audience, and goals. We gather insights to generate strong ideas that lay the strategic foundation for a human-centered design.
02.
Concept Development
I translate foundational strategy into compelling, tangible concepts. This defines the functional framework that will bring our shared vision to life.
03.
Prototyping & Testing
I build quick prototypes for critical user testing. We gather real feedback, iterate efficiently, and guarantee a seamless, validated user experience.
04.
Finalize Product
With a validated design, I finalize all high-quality assets and specifications. I deliver a complete product ready for a smooth transition to development.

Tools that I work with:

Figma
Framer
Chat GPT
Notion
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
After Effects
Gemini AI
Midjourney