Flour Power Bakery
In a nutshell...
Brand Design. Self-Initiated Project 2025.
Summary
The user problem was a branding for a small business with no branding and no social media presence.
I was the sole designer.
Results
The results speak for themselves! Branding with a thought process behind it can bring much comfort to the target audience. Logos, Mood Boards, Target Audience research, Competitor Analysis, and more are imperative to a brand's success.
Constraints
I used 2 months to design and research. One of the main issues was that I was using AI to pretend to be my client. This made it difficult to receive feedback.
Brand Foundations
I really am living the dream! I get to solve problems visually and interactively and that is literally the best feeling in the world. Nothing beats the adrenaline and excitement of getting to the end of a project successfully as a designer.
I'm very passionate about design, so I decided in between appointments to take on a self-initiated project related to branding!
For this project, I wanted to keep the tension of the timelines to the right a bit more so that I could also do some deep diving into the research and process.
Starting with the brand foundations, such as what makes the small business who they are on the inside and their guiding principles helps owners understand future decision making while keeping their target audience in mind.
PURPOSE
The bakery first started with the founders - the grandparents over 50 years ago! Their dream was to bake homemade treats for the community to love and gather over. The guiding principles are: Passion for Baking, Family Tradition, and Community.
MISSION
"We bake with love by using original recipes and handcrafting fresh treats that bring joy to our community".
VISION
"To be the coziest community bakery where generational baking creates a safe space for learning things and enjoying others' companies."
VALUES
-
Quality
-
Community
-
Tradition
-
Authenticity
-
Family
-
Love
Target Audience
Crafting an audience persona involves creating a make-believe character that encapsulates the traits and characteristics of people
who share commonalities within the target audience.
This technique enables a person to connect with your audience on a more intimate level, ensuring that your message resonates with them
more deeply and effectively.
Audience Persona 1:
The Daily Grind
The bakery helps the busy bee with a daily-grind go from hectic to on-the-go comfort so that they can focus on the job or the family, the things that really matter!
Demographic Details
NAME:
AGE:
LOCATION:
MARITAL STATUS:
INCOME:
GENDER:
OCCUPATION:
EDUCATION:
David Brown
25
Suburbs
Married
$80,000
Male
Administrator
Bachelor's Degree
Psychographic Details
A smart and competent young man who has a cheerful disposition! He’s a family man who gets coffee’s for his peers on rotation with them. He wish he had more time for family. He doesn’t always have time to shop around, but he’s in the bakery for goods and coffee every three days.
One day, David will be the HR’s leading administrator and have a team underneath him. He eventually wants to work less so he can spend more time with his family. He mostly uses Instagram and TikTok.
His daily grind is frustrating sometimes. While he’s collected most of the time, sometimes the day is hectic and there are more than a few deadlines heading his way. His order is quickly ready for him when he arrives at the bakery, and his mood is lifted from the bakery knowing him personally. He loves his own family, so being treated like family makes him smile.
Competitor Analysis
Studying the competition in any industry is important to learn of possible opportunities that can be used to differentiate between competitors. Analyzing strategies and tactics, you can gain insights into what is working and what isn't currently.
This can help with a targeted strategy in the brand design and other assets.
Primary Logo
-24.png)
Secondary Logo
Logomark
Primary Font
Raleway Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Secondary Font
Marion
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Complimentary Font
Raleway Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Fonts in Action
A mockup to show how the fonts will interact with each other in a website!
Brand Assets
These assets are essential in creating a strong brand identity that resonates with your audience and can be used across various marketing channels, from eye-catching social media posts to a captivating website design, helping to establish and reinforce brand recognition.
This is me!
Thanks for reading (or skimming) this far!
I am passionate about helping organizations and clients shape their user problems into amazing user experiences. Human oriented design is most important to me, and I think whatever the solution, no matter what it is, is important.
So, why 'buzybee'? I've been asked this a few times. All my life, I have had a hard time sitting still, even now that I have disabilities and am not consistently shifting in my seat. I keep my life busy with design, new projects, and new passions of the month - like gardening, or reading!
