I’m Jennifer,
a design strategist.

This project focused on shifting the user experience in healthcare from anxiety-driven to engagement-driven. By prioritizing research into color psychology, facility design, and process, I developed a unique solution—the Healthway Mobile App—which uses gamification and augmented reality for patient wayfinding. This innovative approach was validated through user testing, confirming its potential to reduce stress and deliver a clear, concise user experience.

This project focused on strategically rebranding a national military competition to shift its cultural emphasis from individual achievement to team cohesion and collective pride. The solution delivered a powerful logotype and visual identity designed to immediately resonate with soldiers and reflect the core tenets of highly trained, disciplined teams.

This project developed a holistic brand identity for an online yoga studio centered on promoting mental wellness and mastery over personal health. The solution delivered a unique logo, a tranquil color palette, and a consistent visual language that establishes a safe, calming space for digital instruction and personal growth.

This project addressed the challenge of giving a 50-year-old family bakery a cohesive, modern brand identity and digital presence. The core goal was translating their guiding principles—Passion, Tradition, and Community—into a visual system that differentiates the brand and supports online sales expansion.